It’s hard to ignore that times are challenging in today’s marketplace.  The news constantly reminds us of the mortgage meltdown, high gas prices and layoffs.   And while Oklahoma is still doing relatively well (especially when you compare to the rest of the nation), most of us still feel the impact… some more than others.

If you happen to be an appraiser, for example, times may be extremely challenging for you because there are less houses being bought and sold right now, thus less lender appraisals ordered.  Many appraisers throughout the nation will tell you that their phones used to simply ring with orders without having to market themselves or do anything special — until now.

I recently had the opportunity to work with a la mode (national leader in real estate technology for appraisers, real estate agents and mortgage brokers) to interview appraisers that have figured out how to be successful in this new market landscape.

Even if you’re not an appraiser, I recommend giving this a quick read.  No matter what your business is, there can be opportunity in the midst of challenge.  It’s time to tap into it.  Even small things can add up to big business. Smart strategy and targeting niche markets doesn’t have to cost an arm and a leg, but has the potential to exponentially impact your bottom line.

Click to read “Little Things Bring Big Business”